Trends That Will Most Likely Be a Key to Successful SEO in 2021
“Change” is the only constant in the business world, and SEO trends are no exception here. Given the cut-throat competition among businesses to make their websites rank at the top of the SERPs, it has become crucial to keep up-to-date with the latest SEO trends to stay ahead of your competitors.
Needless to say, if you fail to make your website visible in the SERPs, your business will most probably be wiped out. While hiring a digital marketing agency will be the easiest way to go, in this blog, we will discuss the major trends that will most likely be a key to successful SEO in 2021. Let's dive into the details!
1. Voice Search Optimization
With more and more people performing online searches using voice commands, voice search is becoming increasingly popular worldwide. Users nowadays prefer using voice search over text search. According to a Google report, 27% of the total online population is using voice search on mobile globally. This is why optimizing your website for voice search will help you leverage this SEO trend.
People want relevant answers to their queries quickly today, and that's why they like speaking to the search engine better. Moreover, voice search gives you the flexibility to perform online searches anytime, anywhere. So it has become more about convenience than luxury. However, in addition to optimizing your website for voice searches, you should also consider optimizing it for mobiles, as most people use these devices to perform online searches today.
2. E.A.T. Concept: Prove Your Authority
The search engine giant Google gives preference to original, quality, and relevant content. Google uses the E.A.T. (Expertise, Authority, and Trust) concept to evaluate the quality of web pages and the amount of trust it should place in a particular website or brand. If your website contains false information, copied or negative content that might hurt the readers sentiments, Google will push your website down in the search results, making it rank poorly.
Therefore, make it a point to write original content, verify the authenticity of the information included and avoid publishing anything that might hurt the user's sentiments. Bad content can prove to be a disaster for your search rankings, attract negative reviews, and eventually lead to people dumping your website.
You can do a few more things to prove your authority. Introduce your brand in detail in your website's About Us section. Add as many backlinks to and from credible sources as possible to build trust. Use Google Disavow to eliminate any backlinks from irrelevant or suspicious sources and domains with extremely low authority. Remember your website isn't the only online source where people can learn about your business. So, try to gather as many positive reviews and rankings as possible.
3. Influencers: SEO Meets Social Media Marketing
Leveraging an influencer’s popularity or a well-known public figure's fan following can help you build brand awareness and expand your reach. Some people believe that only the big celebrities with millions of followers are influencers. But that's not true at all. Anyone with a substantial amount of followers on social media can be an influencer. There are even nano-, macro-, and micro-influencers!
Collaborating with an influencer can help a business market its products/services effectively as people tend to trust and engage with an influencer more, they also tend to trust the particular brand which the influencer endorses. And hence, the sales of that brand will most probably shoot up. Working with a social media influencer comes with multiple benefits including, broader reach, increased brand awareness, more sales, and quality backlinks to your site.
As a result, your traffic and rankings will increase, thereby improving your SEO. Teaming up with a digital marketing agency will help you choose the right influencer as per your business needs and goals, and also help you in effective social media marketing.
4. AI: Personalizing User Experiences
Artificial intelligence (AI) has found its way to online search, and therefore, the SEO world, too. Popular search engines like Google use AI to enhance search results and categorize and rank websites in the SERPs. Simultaneously, artificial intelligence encompasses all the latest trends and technologies to obtain the best search results. When Google first implemented AI back in 2010, it helped enhance how the search engine crawled and stored data, enabling Google to expedite its crawling process, boost its indexing, and deliver faster results.
You can also use artificial intelligence to offer personalized user experiences on your website, as today's customers love that. It can help you improve your overall user experience, attract more visitors, build brand awareness, and ultimately improve your SEO.
However, keeping the association of artificial intelligence and search engines in mind, remember that having a well-thought-out SEO strategy is essential and content plays a key role here.
5. Video Marketing
Over the past few years, videos have increasingly become a popular marketing tool for businesses. Today's consumers prefer watching videos over reading text. In fact, according to Google's recent study, 6 out of 10 people said they like watching online videos better than television. Studies also show that social videos generate 1200% more shares than text or image content combined. Therefore, using videos as part of your social media marketing strategy can help you build brand awareness and generate leads.
Additionally, including videos in your landing pages can boost your conversions by a whopping 80%! So, consider adding videos to your website, and for the best results, make sure it contains relevant, engaging, and useful content. Apart from this, you will also have to optimize your videos for SEO by adding relevant keywords in their titles and descriptions. This will help the web spiders grasp the contents of your video easily and rank it higher in the search results.
Wrapping It Up
The world of SEO is enormous, and in its ever-evolving field, there's no end to the technical elements you should pay close attention to. However, in this blog, we have tried to include the five major trends that will most likely drive SEO success for your business in 2021. Keep these in mind while putting your search strategy together. With our SEO services, you can get the most out of your marketing efforts, keep up-to-date with the latest trends, and stay in the competition. We hope this helps!