Top 5 SEO Trends to Look Out for in 2021

Keeping up with SEO trends helps companies rank their websites at the top of search engine results. Every year, Google makes hundreds of improvements to its search algorithm, making it impossible to predict which websites will perform best.

Now that we're halfway through the year, it's easier to see which variables would have the most effect on SEO in 2021. While it is always smart to keep yourself up-to-date with the latest trends, do not hesitate to bring in the experts whenever needed. Let a professional digital marketing agency take care of your website rankings so that you can focus on your business entirely.

In this blog, we have outlined the most important SEO trends you should know for 2021!

1. Voice Search Is Getting More Popular

As more people want an easier way to search on their mobile devices, voice searches are becoming more common. According to Google, over 27% of all people online use voice search on mobile devices.

2. Video

In 2021 and beyond, video marketing will remain a significant SEO trend. The growth of visual image search is also boosting the popularity of video content. Videos have been appearing in Google image searches since 2018. As the popularity of image searches grows, videos will become a more successful way to obtain search engine visibility.

3. Featured Snippets

Featured snippets are a short description of a search query's response. Above paid advertising and organic sites, Google places a featured snippet at the top of the search results.

4. Mobile Search Dominance

In July 2019, Google introduced mobile-first indexing. With this, the search engine giant primarily indexes and ranks the mobile edition of a web page. The shift to mobile-first indexing is the result of mobile searches' continued dominance. For top-ranking websites, optimizing content for mobile is no longer an option but a requirement.

5. Long-Form Content

The demand for long-form, in-depth content will continue to grow. Writing a 500-word blog post was enough to land on the first page of Google's search results in the early days of search engines. Web pages with detailed, long-form content enhance the user experience, and therefore, more preference is given to such content.

Comprehension of current SEO trends will help businesses boost their search rankings. Hiring a professional digital marketing agency makes a winning long-term approach much simpler. To make the most of these trends, hire the best IT Company near you.